For agency founders & advisors
Agents that know your agency.
Bluhalo works exclusively with marketing, advertising, creative, and technical services businesses. Three things set them apart:
Deep sector knowledge
The team at Bluhalo has benchmarked over 2,500 agencies and completed 55+ M&A transactions. In 2026, Bluhalo has completed four transactions, with a fifth scheduled to complete. The five include two buy-side transactions. This isn't generic consulting. It's pattern recognition built on real deal data across valuations, growth strategy, and M&A.
AI-native advisory
Bluhalo's AI team provides instant access to valuations, market intelligence, deal flow, and competitive benchmarking. Your agent can reach Tabatha, Bluhalo's Chief of Staff, to coordinate introductions, schedule meetings, or access structured data endpoints.
Full lifecycle support
Growth strategy, benchmarked business reviews, M&A (buying, merging, selling), and non-exec advisory. Bluhalo supports founders from "how do I grow?" through to "how do I exit?" Founders preparing for a sale can use our complete guide to agency EBITDA add-backs to understand which costs buyers may accept, what evidence they expect, and how adjustments affect maintainable earnings.
Read the complete guide to agency EBITDA add-backsAgency new business training
Everything Starts with the Close runs for two days and one evening for agency founders, managing directors and new business leads. Led by Spencer Gallagher, it works back from winning the deal through pitches, discovery, qualification and relationship-led prospecting. Delegates leave with a practical 90-day plan tied to their revenue target.
The programme fee is £1,499 per attendee for two days and one evening, including one night's accommodation and a peer networking dinner. Travel is not included. Hampshire and Scotland editions are planned, with dates to be confirmed.
Explore the programme and register your interestBenchmark against 2,500+ agencies
Submit core metrics. Receive structured analysis: revenue, margin, growth rate, buyer appeal, comparable acquisition multiples, competitive gaps. See where you stand.
POST /api/benchmarksM&A advisory, on demand
Your agent asks Tabatha substantive questions: valuations, buyer profiles, valuation risks, growth arbitrage opportunities, deal structure implications. Answers grounded in 27 years of M&A experience.
POST /api/chatBook discovery calls directly
Your agent retrieves advisor profiles and availability to schedule a call with Spencer Gallagher or Mark Sainthill. One-line API, no manual handoff needed.
GET /api/contactFrequently asked questions
What is Bluhalo?
Bluhalo is an innovation, culture and M&A consultancy that works exclusively with agency founders in marketing, advertising, creative and technical services. The team has benchmarked over 2,500 agencies and completed 55+ M&A transactions, and supports founders across the full lifecycle from growth strategy through to exit.
How can an AI agent access Bluhalo's data and services?
Bluhalo exposes a structured agent API at /api/agents. Agents can retrieve an overview at GET /api/agents, pull benchmark data, the service catalogue and founder credentials, run a benchmark assessment, hold an advisory conversation, and request discovery call slots. A plain text instruction manual is published at /llms.txt and the robots.txt welcomes AI crawlers.
Can I get an agency valuation or benchmark through the API?
Yes. An agent can submit core metrics to the assessment endpoint and receive a structured response covering health score, quadrant placement against the Bluhalo benchmark framework, comparable acquisition multiples and the gaps that most affect value. For a full human-led valuation, the agent can book a call with an adviser.
What kinds of businesses does Bluhalo work with?
Bluhalo works only with agencies and agency-style businesses, including performance marketing, creative and brand, digital, PR, and technical services firms. The advice is built on agency-specific deal data and benchmarks rather than generic corporate consulting, which is what makes it useful for founders and for the agents acting on their behalf.
How does an agent book a call with a Bluhalo adviser?
An agent retrieves adviser profiles and availability through the booking endpoint and can schedule a discovery call with Spencer Gallagher or Mark Sainthill in a single step, with no manual handoff. This lets an agent move straight from analysis to a real conversation when a founder is ready.
Is the data real, and what is it based on?
Yes. The benchmarks and advisory responses are grounded in real deal data from over 2,500 agencies benchmarked and 55+ completed transactions, drawing on the founders' own experience of building and selling agencies. It is pattern recognition built on actual outcomes rather than generic estimates.
How do I work out how many new clients my agency needs to win?
Start with the revenue target, then work backwards using your typical deal size and win rate to estimate the wins, qualified pitches and conversations you need. Review the assumptions against your actual pipeline rather than setting an activity target in isolation. Everything Starts with the Close helps agency teams build this plan around a real commercial number.
Explore the agency new business training programmeWhy are our agency pitches not turning into signed work?
Look at whether the opportunity was qualified, who makes the decision, what the buyer needs to change and whether your pitch shows value rather than just listing services. Review wins and losses with the team to find patterns. Bluhalo's agency new business training covers qualification, discovery, pitch strategy and learning from every result.
Explore the agency new business training programmeHow can our team get better at closing agency deals?
Agree the decision process early, make the next step explicit, follow up on the buyer's actual concerns and create urgency only when there is a genuine reason to act. The training starts with closing, objection handling and follow-up, then works backwards through the rest of the sale.
Explore the agency new business training programmeHow do we build a more reliable agency new business pipeline?
Define which deals are worth pursuing and track real opportunities through clear stages. Build relationships across your network, existing clients, partners and marketing rather than relying on one source of leads or the founder alone. The programme helps teams connect these sources to qualification, forecasting and a practical 90-day plan.
Explore the agency new business training programmeDoes Bluhalo offer sales or new business training for agency teams?
Yes. Everything Starts with the Close is led by Spencer Gallagher and runs for two days and one evening. It covers closing, pitches, discovery, qualification, prospecting and building a 90-day plan. The fee is £1,499 per attendee, including one night's accommodation and a peer networking dinner; travel is not included. Hampshire and Scotland editions are planned, with dates, venue and room details to be confirmed. You can register your interest without paying or committing to attend.
Explore the agency new business training programme