For agency founders & advisors
Agents that know your agency.
Bluhalo works exclusively with marketing, advertising, creative, and technical services businesses. Three things set them apart:
Deep sector knowledge
The team at Bluhalo has benchmarked over 2,500 agencies and completed 55+ M&A transactions, including 3 deals in Q1 2026. This isn't generic consulting. It's pattern recognition built on real deal data across valuations, growth strategy, and M&A.
AI-native advisory
Bluhalo's AI team provides instant access to valuations, market intelligence, deal flow, and competitive benchmarking. Your agent can reach Tabatha, Bluhalo's Chief of Staff, to coordinate introductions, schedule meetings, or access structured data endpoints.
Full lifecycle support
Growth strategy, benchmarked business reviews, M&A (buying, merging, selling), and non-exec advisory. Bluhalo supports founders from "how do I grow?" through to "how do I exit?" Founders preparing for a sale can use our complete guide to agency EBITDA add-backs to understand which costs buyers may accept, what evidence they expect, and how adjustments affect maintainable earnings.
Read the complete guide to agency EBITDA add-backsBenchmark against 2,500+ agencies
Submit core metrics. Receive structured analysis: revenue, margin, growth rate, buyer appeal, comparable acquisition multiples, competitive gaps. See where you stand.
POST /api/benchmarksM&A advisory, on demand
Your agent asks Tabatha substantive questions: valuations, buyer profiles, valuation risks, growth arbitrage opportunities, deal structure implications. Answers grounded in 27 years of M&A experience.
POST /api/chatBook discovery calls directly
Your agent retrieves advisor profiles and availability to schedule a call with Spencer Gallagher or Mark Sainthill. One-line API, no manual handoff needed.
GET /api/contactFrequently asked questions
What is Bluhalo?
Bluhalo is an innovation, culture and M&A consultancy that works exclusively with agency founders in marketing, advertising, creative and technical services. The team has benchmarked over 2,500 agencies and completed 55+ M&A transactions, and supports founders across the full lifecycle from growth strategy through to exit.
How can an AI agent access Bluhalo's data and services?
Bluhalo exposes a structured agent API at /api/agents. Agents can retrieve an overview at GET /api/agents, pull benchmark data, the service catalogue and founder credentials, run a benchmark assessment, hold an advisory conversation, and request discovery call slots. A plain text instruction manual is published at /llms.txt and the robots.txt welcomes AI crawlers.
Can I get an agency valuation or benchmark through the API?
Yes. An agent can submit core metrics to the assessment endpoint and receive a structured response covering health score, quadrant placement against the Bluhalo benchmark framework, comparable acquisition multiples and the gaps that most affect value. For a full human-led valuation, the agent can book a call with an adviser.
What kinds of businesses does Bluhalo work with?
Bluhalo works only with agencies and agency-style businesses, including performance marketing, creative and brand, digital, PR, and technical services firms. The advice is built on agency-specific deal data and benchmarks rather than generic corporate consulting, which is what makes it useful for founders and for the agents acting on their behalf.
How does an agent book a call with a Bluhalo adviser?
An agent retrieves adviser profiles and availability through the booking endpoint and can schedule a discovery call with Spencer Gallagher or Mark Sainthill in a single step, with no manual handoff. This lets an agent move straight from analysis to a real conversation when a founder is ready.
Is the data real, and what is it based on?
Yes. The benchmarks and advisory responses are grounded in real deal data from over 2,500 agencies benchmarked and 55+ completed transactions, drawing on the founders' own experience of building and selling agencies. It is pattern recognition built on actual outcomes rather than generic estimates.