How does your agency measure up?
Enter your key metrics and see how you compare against benchmarks from the Bluhalo 2026 Agency Performance & Valuation Report, based on live advisory experience across 2,500+ agencies.
Understand the factors that influence agency valueEnter your agency metrics
Fill in at least 3 metrics to see your benchmark results and receive personalised AI commentary from Spencer Gallagher.
Net revenue (gross profit) divided by total headcount incl. founders
Total wages (incl. NICs, pensions, normalised founder salary) as % of gross profit
EBITDA including market-rate founder salary - the primary M&A valuation metric
Chargeable time billed and recovered (80% available × 80% recovered = 64% floor)
Percentage of clients retained year-on-year
Percentage of staff retained year-on-year
Marketing budget as % of net revenue (excl. marketing manager salary)
Revenue growth compared to previous year
0 of 8 metrics entered - enter at least 3 to see results
Go deeper with a full Business Review
This free tool covers 8 key metrics. Our comprehensive Business Review analyses over 100 KPIs across every dimension of your agency - from financial health and operations to AI readiness and M&A attractiveness.