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Category: Rich Media

• Report: Online video ads becoming more popular

  March 5th 10, 12:00

  Online video advertising is becoming more popular among media buyers looking to deliver incremental reach to TV... more

• Social media 'key' to video optimisation

  February 12th 10, 09:32

  The key to successful video optimisation for both Google and YouTube is social media, according to one expert... more

• Consumer goods firms 'looking to rich media'

  February 3rd 10, 12:00

  A growing number of US consumer packaged goods firms are making use of rich media content such as online video in their marketing campaigns... more

• Augmented reality 'powerful' form of multimedia

  January 27th 10, 00:56

  The potential of augmented reality for marketers has been described as "powerful" by an industry commentator... more

• Analysts predict rise in TV-based online video consumption

  January 13th 10, 12:00

  A growing number of consumers will watch online videos from the comfort of their living rooms as more people make use of web-connected TVs... more

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