Coca Cola Social Media Guidelines

January 15th 10, 09:00

This week one of the world's largest brands has released its social media policy. And how many pages do you think it takes to steer such a huge ship in the social media world? 20? 50? 100?

No. Only three.

So is social media really that simple? Maybe not. But a company's approach to it can be. Keeping your corporate social media guidelines simple, concise, clear and easy to understand makes it far easier to mobilise your organisation in the social media world.

Empowering your staff to embrace social media and engage your audience on behalf of your brand gives you greater reach, increased touch points and most importantly increased share of top of mind. Couple that with a social media strategy and you are on your way (at the very least) to tapping into the great potential that social media now offers us as a way of life and not just a communication channel.

If you don't believe Coca Cola can fit their social media policy into just three pages, take a look for yourself below...

Coca-Cola Company's Online Social Media Principles

Jocelyn Kirby
Marketing & Business Development Manager